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Customer Experience

The Customer Revolution

The Customer Revolution - Giles House’s opening keynote at the SAP Sales Cloud Roadshow in Atlanta

In this video, hear SAP Sales Cloud General Manager Giles House’s opening keynote at the SAP Sales Cloud Roadshow in Atlanta earlier this month. He discusses how customers today expect the Amazon experience, and how this is reshaping B2B sales. Giles explains how traditional CRM systems aren’t built for this reality, and how SAP Sales Cloud provides the modern-day flight deck salespeople need to inform and help buyers, not alienate them.

 

By Events Marketing Team | September 26th, 2018

How to prevent customer experience efforts from failing (Part 1)

customer experience

It feels like we should all be able to agree on how important customer experience really is. How your customers FEEL about your brand has a direct and powerful impact on your business results. And yet I hear things that disturbingly put customer experience (CX) into a singular framework. How you define customer experience—in your own organization and within your internal communications—determines how seriously everyone in your organization will take it.

By Jeannie Walters | January 3rd, 2018

The Customer Experience Perception Gap

Customer Experience

The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many—most—are still struggling with the concept, choosing instead to focus on sales, metrics, and maximizing shareholder value. The crazy thing is that they think that they are customer focused.

By Annette Franz | December 6th, 2017
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