“Do more with less,” was the common refrain during the Great Recession of 2008. But there’s only so much you can do with LESS. How long will reps make quota if you constantly cut back on training, coaching, and enablement? In the years of the recession the percentage of reps making quota steadily rose through 2009, 2010, and 2011, until it plateaued at 63% in 2012 and finally dropped to just over 58% in 2013, says data from CSO Insights. This underlines the fact that there’s only so much productivity and efficiency that a rep can achieve while constrained for resources.