For about a decade, I’ve been focused on sales and marketing software. I’ve covered it as a journalist and as a content marketer, as an analyst and a consultant. And I wish I could say everything about these technologies is constantly changing. But it’s not. Oh, the technology changes with a relentless consistency – today’s technologies are vastly more capable and more stable than they were when I first started covering them. What doesn’t change is the nature of the people using them – and, as a result, the reasons that technology all too often ends up being described as a failure.