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Marketing Automation

Marketing Automation Isn’t Just for Marketing: How Sales Can Benefit, Too

CX Improvement Initiatives

Let’s clear something up: “Marketing” automation is a bit of a misnomer.

When the first marketing automation technologies entered the market, they were built to solve specific marketing challenges—sending email campaigns, managing social media accounts, tracking customer journeys, creating a blog, etc. But as marketing’s role evolved, the lines that divided sales and marketing technology began to blur.

By Erik Kaiser | April 11th, 2018

Forensics isn’t just for crime scenes anymore

digital forensics

We’ve all watched the popular TV procedurals. After a crime has taken place, a team of highly trained experts bring in sophisticated tools to search for evidence of any kind. Dusting for fingerprints, gathering DNA samples, examining every object with a magnifying glass for traces of who might have been there, and what they might have done. The investigators are using sophisticated forensic tools to recreate the past.

By Andrew Serber | March 21st, 2018

Shall we do this the easy way or the hard way?

sales lead tools

It sounds like a no-brainer, doesn’t it? Using something simple and intuitive is almost always better than using something that’s cumbersome and hard to understand. Leonardo da Vinci once declared that “Simplicity is the ultimate sophistication.”

So why is it that so many sales lead tools on the market today are just that—complex, cumbersome, hard to learn and navigate, and layered with features that just aren’t that necessary?

By Echo Wodarczyk | March 2nd, 2018

"Are You Clairvoyant?"

prospect

Everyone knows sales is part art and part science. Push too hard and your prospect is gone for good. Pursue someone who’s truly just browsing, and you’ve wasted precious time that could have been focused on someone else who’s interested.

By Aaron Parker | November 27th, 2017

Personalization Without Gates: How to Thrive Without Form Fills

form fills

Remember when everything about marketing centered around scale? Technology was built to help us send as many emails as possible or to blast out as many ads—on as many channels—as possible. Those days, as we all know, are long gone. If that era was defined by quantity, today’s era is defined by quality—more specifically, how relevant and personal our marketing is to a specific audience at a specific time or stage in its journey. Today, customers expect experiences, ads, and content to be personalized to their needs and interests.

By Erik Kaiser | November 16th, 2017

Marketing Automation: The Paradox of Choice (and a Simple Solution to Make the Right One)

Marketing Automation

 

Imagine taking your car to get the oil changed today and being presented with 100 different types of oil, 40 different filters, and 30 different kinds of coolant—all at varying price points and quality levels. Now, imagine pulling into a gas station and having to select from 75 different grades of fuel. If you didn’t know what you were looking for or what made each product unique, where would you start?

By Erik Kaiser | September 26th, 2017
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