When you’re in the enterprise software business, you look at the way business works through a certain prism. That prism reduces interactions into transactions, simplifies discussions into data, and describes processes in its programming. Enterprise software creates a digital metaphor for real-world activities. By simplifying business interactions to a basic level, it allows them to be transacted, analyzed and evaluated faster. That speed allows areas for improvement to be identified rapidly and permits flexible organizations to make changes to become constantly better.