Salespeople sell, coders code, and marketers market; so, what exactly does a sales ops professional do? It’s hard to come up with a pithy answer. There’s probably no corporate role as vitally important, with as much of a diverse and flexible charter, as sales ops. And that’s a good thing. Why? Because its multifarious nature means that it’s very hard to commoditize, automate, and outsource. It can and has advanced into a very strategic role within companies due to its position as a key nexus point for generating revenue.