This week we were excited to learn that SAP was positioned as a Leader in Gartner’s Magic Quadrant for Configure, Price, Quote Application Suites, placing furthest on the “completeness of vision” axis in the Leader’s quadrant.
We believe that it’s the vision of what salespeople need and where the market is headed that gives SAP an edge to outpace the industry.
We recognize that today’s sales are moving faster than ever and customers are more willing to change vendors if their expectations are not met.
It is our conviction that SAP’s CPQ solution is perfectly suited for this environment. AI-driven product and price recommendations enable reps to provide customers with product configurations tailored to their exact needs at a price that will close the deal faster. Through SAP CPQ, customers have specific pricing and catalogs tailored just for them. Partners aren’t left out either. They can also have their own catalogs targeting their specific customers.
The speed, granularity, and customization of SAP CPQ helps reps match the customer’s buying journey, enabling them to build a deep connection with their customers and prospects.
We also believe our ability to tightly pair CPQ to contract management, revenue recognition, billing, and then into the back office ERP and supply chain management systems is a unique proposition that brings real benefits to customers.
Another fact to note is that SAP is now expanding into new verticals with CPQ. While we continue to see strong demand in manufacturing and telecom, new areas such as insurance are also now interested in the big payoffs that CPQ can bring.
SAP’s customers agree and have been responding. Firms like OC Tanner, Ameritas, and Deutsche Telekom AG have signed on to SAP’s CPQ solution, as others invest in the greater SAP Sales Cloud suite.
"We chose SAP CPQ due to its flexibility, scalability and ability to provide a best in class experience for our customers," said Steve Fairbanks, vice president, product, at O.C. Tanner. “As we come to the close of 2018 and work to meet our year-end goals, we are cognizant of the impact that great sales technology can have on our efforts to win hearts and minds.”
“SAP CPQ will help us streamline and expedite our processes,” said Jim Kais, senior vice president and head of retirement plans for Ameritas. “This is important because moving faster and being more efficient helps advisors offer better customer service to retirement plan sponsors.”
SAP Sales Cloud was created for a hyperconnected sales experience. Built to be fast with quotes, product information, and answers. It has eliminated the concept of outdated and inaccurate information and puts the customer at the heart of everything. In doing so, SAP is turning the B2B buying experience on its head and building the foundation for more personal and meaningful sales.
Read the full Gartner Magic Quadrant report here.
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