SAP on the move: Leader in 2019 Gartner SFA Magic Quadrant

We were thrilled to be named a Leader in the Gartner Magic Quadrant for Sales Force Automation. The new report, issued this week, shows SAP moving from the Visionaries quadrant into the Leaders quadrant.

Gartner Sales Force Automation Magic QuadrantWith this positioning in Gartner’s SFA Magic Quadrant, SAP Sales Cloud now has been named a Leader in three Gartner Magic Quadrant categories. In November, it was recognized as a Leader in Magic Quadrant for Configure, Price, and Quote Application Suites. Earlier this year, SAP was positioned as a Leader in the Gartner Magic Quadrant for Sales Performance Management.

We believe our vision and comprehensive approach to enabling sales organizations to reach their highest potential is unmatched in the industry.

In the area of sales force automation – also known as customer relationship management – we provide a platform that is easy for sales reps to use and love, automating many tasks to reduce reliance on manual inputs.

For example, our CRM platform pulls key account information from outside the CRM, such as contacts, customer engagement and meetings from email and calendar servers, putting key data at a sales rep’s fingertips. Our technology also can monitor the calendars of sales reps and prompt them to immediately enter notes after a meeting; they don’t have to struggle to remember the discussion weeks later.

With our technology, forecasting and pipeline management are no longer a chore. They’re also more accurate. By automatically capturing customer engagement, sales teams can understand the true health of opportunities in their pipeline. Seeing where committed deals are lacking engagement, missing a next step with the prospect, or lingering in the pipeline with no activity for too long ensures sales reps can to take action to close them faster. Sales operations and sales leaders can build an accurate sales forecast without spreadsheets, and enable your finance team to properly predict revenue growth.

Our platform also provides unique support for retail execution, empowering sales reps and merchandisers on behalf of consumer products and goods companies. For example, we enable them to create a perfect in-store customer experience. A sales rep can take a photo of a store display with their mobile device and get recommendations to improve promotional planogram compliance for better customer experience. They also can order additional inventory from their mobile device, track orders, and suggest complementary products.

Through automation, simplicity and application of artificial intelligence, SAP Sales Cloud is designed to enable organizations to increase CRM adoption, which leads to improved productivity and better results.

Our entire suite of sales tools – sales automation tools, sales performance management, and quote-to-cash – is integrated, advancing our principals of simplicity, automation, and creating a positive sales experience.

Happier salespeople means happier customers. We are committed to enabling our customers to lead in the new world of B2B sales.

Check out this video to see why SAP Sales Cloud is a leader in Retail Execution.

Gartner, Magic Quadrant for Sales Force Automation,  26 June 2019, Theodore Travis, Melissa Hilbert, Adnan Zijadic, Ilona Hansen

Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, 5 November 2018, Christina Klock, Mark Lewis, Melissa Hilbert

Gartner, Magic Quadrant for Sales Performance Management, 14 January 2019, Melissa Hilbert, Adnan Zijadic

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

By Kevin Markl | June 28th, 2019 | CRM

About the Author: Kevin Markl

Kevin Markl

Kevin Markl has worked with CallidusCloud for six years, evangelizing the Lead to Money suite to align sales and marketing teams, replace disconnected systems, and drive bigger deals, faster.