If you are a sales enablement manager, sales leader, sales operations manager, or marketing professional you should be attending Forrester’s Forum for Sales Enablement Professionals, next week.  The event will showcase information about driving growth with a 21st-century selling system.  As Forrester has noted, the future of sales and marketing is now and thinking you can use the same, sub-optimized, tools from the last century and be successful is illogical.  As companies look to grow revenue profitably, they will need to provide sales enablement tools that help sales reps move their prospects through the sales cycle, efficiently.  In order to fully optimize the sales enablement tools, companies will need to align their sales and marketing functions to be successful.

What Does a 21st-Century Selling System Look Like?

Sales Enablement
Forrester sees the 21st-century selling system in much the same way that CallidusCloud does, there is a need to transform current “siloed” sales and marketing systems into a holistic integrated approach.  From CallidusCloud’s perspective this is what created the demand for an optimized lead to money process.  Sales enablement is about providing all of the tools that sales reps need to be effective in selling.  When you have “siloed” systems it forces your reps to go to different places, wasting time along the way, to find the information and tools they need.  With a n optimized lead to money process, you eliminate the silos and provide easy to use integrated systems that lead to more deals, more money, and faster sales cycles.

If you’re attending, be sure to come visit us in the solutions showcase, booth 202/204 to learn more about the lead to money process and the technologies that are optimizing it for the 21st-century.  Also, be sure to catch the CallidusCloud keynote on enabling your sales teams to close the deal, on Tuesday March, 4th 9:15-9:45 AM.

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