Last week the Emmy nominations for 2014 were announced and although many different shows were nominated from a variety of networks, one network (well, it’s not really a network) stood above the rest: Netflix. Unless you live under a rock I’m sure you’ve heard of Netflix’s current hit shows “Orange is the New Black” and “House of Cards”. Both shows together racked up a total of 31 Emmy nominations for Netflix, a very impressive number for the on-demand content streaming provider. These shows stand out over the regular cable networks not only for their concept, writing, and acting, but for the way viewers are able to watch the shows. With Netflix, viewers are able to stream an entire season of “Orange is the New Black” or “House of Cards” when they want, whenever they want, wherever they want for a small monthly cost, which has been an intricate part of Netflix’s success.
With Netflix’s achievement in giving their viewers what they what, when they want it, one can’t help but think, why aren’t more businesses applying this concept towards their sales folks? It makes sense that a sales reps should get the information they need right when they need it, without any hesitation. Instead of wasting selling time searching for needed content, create a single source of truth to make your sales team more efficient and effective.
When it comes to sales, CallidusCloud’s enablement tool is a lot like Netflix. Sales reps have access to the right content at the right time to help close deals, with little or no hassle. Netflix allows users to stream their shows from any device be it a mobile or a tablet, as does our enablement tool. This way, reps can access content, get quick answers, and stay connected to the sales cycle anywhere, all the time.
When using Calliduscloud’s enablement tool, customers gained 3-4 hours of productivity a week for every sales reps. It also works to improve collaboration between your sales and marketing team and eliminates 90% of unused collateral with rich content analytics. Deal-portals have helped sales reps work better with buyers by sharing and tracking their collateral. And to top it all off, your average deal size increases because with enablement, sales reps are able to cross-sell and upsell with ease. You probably won’t be nominated for 31 Emmys by using enablement, but you will see an increase of your sales and what could be better than that?