How Mature Is Your Sales Enablement Function?

Do you have a sales enablement function in your organization? Are you struggling to define it? Or maybe you are one step ahead and want to refine sales enablement to make it better contribute to organizational profitability. Studies show that you are not alone. 50% of organizations do not even have a sales enablement function and a majority of people do not understand the function well. But remember, this is a good problem to have. Sales enablement is a hot new function and there is plenty of help at hand. Demand Metric defines sales enablement as “the processes, practices, technologies and tools that improve the performance and productivity of the sales organization.” That includes sales support, training, and coaching, without being a slave to sales. Marketing automation and sales enablement are essential parts of the lead to money process and can help you generate more deals, for more money, in record time. Combined together they can increase and speed up lead conversion rates, bring about marketing and sales alignment, and empower sales to deliver higher performance and profitability. So how do you get sales enablement to work towards higher profitability in your organization? Attend Demand Metric’s virtual summit on Sales Enablement for Success: Research, Experts, Tools and Solutions on April 3, 2014 at 9 am EDT. Registration is free. See how your organization fares in Demand Metric’s Sales Enablement Maturity Model. Listen to 4 keynote speakers, 5 customer success panels, and network with 2000+ peers. See presentations by marketing thought leaders like Jesse Hopps, Craig Nelson, and Brian Frank among others. CallidusCloud is proud to be a sponsor at the event. All attendees also get a free toolkit that will set you up for sales enablement that includes:

  • Marketing and Sales Alignment Assessment
  • Buying Process Content Map
  • Sales Playbook Template
  • Metrics Dashboard
  • Sales Enablement Maturity Model

Sales Enablement for Success

By Poornima Mohandas | March 27th, 2014 | Enablement

About the Author: Poornima Mohandas

Poornima Mohandas

Poornima has over a decade of experience between business journalism and marketing. In her current role as product marketing manager at CallidusCloud she is responsible for the messaging and positioning of several CallidusCloud products.

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