Cutting Beyond the Clouds to Choose the Right Sales and Marketing Solution

If you lead your company’s sales or marketing efforts, you’ve never had a bigger selection of technology tools at your disposal. “Digital Transformation” should make your job easier than ever, right? Saleforce World TourWell, no. Many sales, marketing, and IT leaders have no time to identify the best tools for their teams and the best ways to tie them together. As a result, the promise of the cloud can become a pitfall. According to a study by security vendor Netskope, the average enterprise-level company used 935 cloud applications. Making this stew of SaaS work together takes time and resources and often results in the rebuilding of data silos. At the Salesforce World Tour event in Amsterdam on March 9, we’ll share secrets for making great technology decisions for your sales and marketing teams. In a perfect world, they should have reliable, connected tools that effortlessly share data and promote alignment between sales and marketing. An intelligent technology selection leads directly to more dollars in the pipeline, bigger deals, better win rates, and larger margins. After all, using a lot of cloud apps is impressive only if they enable you to smash your sales goals. Stop by and see us!

By Chris Bucholtz | March 8th, 2017 | Events

About the Author: Chris Bucholtz

Chris Bucholtz

Chris Bucholtz is the content marketing director at CallidusCloud and writes on a host of topics, including sales, marketing and customer experience. The former editor of InsideCRM, his weekly column has run in CRM Buyer since 2009. When he's not pondering ways to acquire and keep customers, Chris is also an avid builder of scale model airplanes.