Shall we do this the easy way or the hard way?

It sounds like a no-brainer, doesn’t it? Using something simple and intuitive is almost always better than using something that’s cumbersome and hard to understand. Leonardo da Vinci once declared that “Simplicity is the ultimate sophistication.”

So why is it that so many sales lead tools on the market today are just that—complex, cumbersome, hard to learn and navigate, and layered with features that just aren’t that necessary?

sales-lead-toolWell, we can’t say why those other tools are like that. We can say that in our experience, simple and easy works better and faster for us and for our customers. That’s why LeadRocket strips away the unnecessary functionality of many sales lead tools. Instead, we boil down the sales experience to help answer three simple questions, says Erik Kaiser, Vice President of Sales and Customer Success at CallidusCloud.

These business-critical questions are:

  1. What do you want to do?
  2. What do you want to know?
  3. Where do you want to go?

LeadRocket helps sales staff identify, track, answer, and achieve these fundamental needs. As Kaiser says, “Any sales lead functions that fall outside answering those questions aren’t just irrelevant but can take focus, time, and resources away from those areas. Which very likely will lead you off track.”

That’s why we make it simple.

To build relationships with customers—and not just market to them—LeadRocket focuses on three key modules: visitor identification and intelligence, email marketing, and lead nurturing. As you begin to study the behavior of a prospective client, and when and how they respond to outreach, you can use that information to iterate and focus your efforts, connecting with the prospect at just the right time. No more over communicating. No more sending out generic email blasts that are too broad to resonate. No more time-consuming rating and scoring of prospects that may or may not ever pan out.

Even better, LeadRocket is a simple “plug and play” solution. It integrates easily, quickly, and intuitively with other products you’re already using, as well as larger CRM tools like Salesforce.

All this in an out-of-the-box solution, competitively priced, and scalable to the enterprise. Your sales force will be using it to convert qualified leads in no time.

And that’s not just simple—that’s genius.

Download this white paper to get more information on how to choose the right marketing technology that can adapt and grow with your customers’ tools—and expectations. So simple!

By Echo Wodarczyk | March 2nd, 2018 | Marketing Automation

About the Author: Echo Wodarczyk

Echo Wodarczyk

Echo Wodarczyk is a member of the Marketing Solutions team at CallidusCloud and strives to provide outstanding service, streamline solutions and to have fun while doing it. During her down time she likes to watch her two awesome girls play softball and enjoys cooking delicious meals.