Your Customers’ Businesses Change. So Should Their Sales Automation Tools


The Sony Walkman. The Palm Pilot. Paid email services. Cell phones that required laborious repetitive tapping, like Morse Code, to spell out the earliest texts. Even QR codes, which seemed to be poised to take over the world just a few years ago, have largely gone to the tech graveyard.

That’s because other technology, like smartphones and cloud-based technology and apps, has given individuals and businesses much more flexibility to communicate, scale, grow, and adapt to their own and customers’ needs.

So why should anyone think a sales lead generation technology should remain static?

It’s great to buy a “plug and play” tool that works either on its own (with third-party, cloud-based hosting and support), or with important existing tools like Salesforce. And let’s say that tool is also affordable and intuitive, easy for sales professionals to learn and use.

Developing and iterating over time

That’s all great, right? Sure. But to be really effective, a sales tool needs to develop and iterate over time. What salespeople need is deep education, which empowers the sales force to use the tool—and continually tailor it—based on the findings and results over time.

And as the technology landscape changes so quickly, customers and leads expect to see a product that they know they can tailor and adapt so that they can in turn keep up with their own customers’ development.

Many sales teams face the same questions and issues, it’s true; but with every click, a team can learn more and more about the potential customer base and its behavior. A feedback loop is critical to being as effective, as streamlined, and as scalable as possible.

“A clearer picture with every click”

Any sophisticated sales force knows that analytics can and should be used to constantly iterate the landscape of customers and leads. And that’s what LeadRocket can do. While it’s a simple tool that can be integrated with Salesforce or used on its own, it comes with a deep analytics ability that gives important, detailed feedback right out of the gate.

You can get a clearer picture with every single click from a customer. Being able to get this information faster empowers a sales team to build–and adapt–the sales pipeline and funnel.

Every sales team starts out with an idea of who their target market is. But a tool like LeadRocket can give feedback in real time about what prospects are responding to and what they aren’t. That in turn lets the sales team pivot quickly to adapt their processes and messaging to the audience.

Let’s say your sales cycle is typically six months. You could reduce it to three months, using feedback your customers are giving you with every single click. That’s a huge cost savings.. And it makes your sales approach more targeted, more streamlined, and that much more effective.

So keep your sales tools far away from the tech graveyard. Give your team a product that can adapt, change, and grow so that they can stay relevant to your customers, and in turn, to their customers.

Download this white paper to get more information on how to choose the right marketing technology that can adapt and grow with your customers’ tools and expectations.

By Aaron Parker | February 20th, 2018 | Marketing Automation

About the Author: Aaron Parker

Aaron Parker

Aaron Parker is a member of the Marketing Solutions team at CallidusCloud and has a strong passion for building and maintaining strong business relationships, and contributing to the generation of new business. Aaron supports the Sales and Marketing teams by researching and evaluating potential clients and new opportunities for revenue generation.