Leading CRM + Leading SPM = Serendipitous Sales Ops

So many solutions these days work best in packages. You want your car linked to your iPhone. Your CRM integrated with your CMS. Your data management system linked to your cyber security software. Today’s world is all about integrations because, well, most things just function better in tandem, and this is no more true than in the digital world. Likewise, integrating a leading CRM system like SAP Hybris with a leading sales performance management (SPM) system like CallidusCloud offers numerous benefits and advantages that can empower your sales force to go beyond traditional selling methods and sell way smarter in the digital economy.CRM Alone, each system is still an extremely viable and effective product. Together, they form something far greater than the sum of their parts. Specifically, a CRM/SPM integration will help you: 1. Improve the effectiveness of your sales teams Siloed solutions may function well by themselves but often provide a superficial level of reporting that lacks a real-time element that provides your sales reps with the insights they need to be more effective and create more wins. 2. Accelerate your time to revenue Integrated systems work faster and speed up your overall sales process by making it easy for your teams to get through all the steps without having to transfer data from one system to another or wait for one system to process the data so that it can be used by another system. 3. Reduce the complexity of sales processes Any time you reduce the number of systems you’re using, you reduce complexity, which reduces mistakes and significantly lowers frustration levels because you’re getting rid of lag time. 4. Increase forecasting accuracy Segregated systems either don’t talk to each other or talk to each other but in different languages, which means translation is required, and this leads to mistakes. When you have a unified platform, your forecasting accuracy increases exponentially with the power of the combined system, each informing the other. When you have real-time insights and can run predictive models to anticipate your customer’s next moves, you’re getting the kind of forecasting accuracy that only an integrated system can provide. 5. Provide a superior and consistent customer experience across all channels Customers today are better informed and more socially connected than ever before, and accordingly they can switch products, services, or vendors more easily than ever before, and usually the sales cycle starts way before they actually talk to a sales rep. To be able to gain and keep customers in this type of sales climate, you need to be able to constantly and consistently engage with the customer across all channels. To do this, you need an integrated, unified system that makes it easy for sales people to access and mine data and provides a single customer engagement platform that brings in all angles of the sales process, including marketing, finance, billing, and customer service. Seamless Integration, Seamless Sales You can’t afford for your divisions to work in silos anymore. Complementary systems create complementary functionality, resulting in you getting far more from your solutions than you initially bargained for. Ultimately, an integrated system means connecting all the people involved in the sales process to give the salesperson the agility and power to find answers, engage in meaningful customer conversations, and always deliver, which in turn allows you to build powerful sales strategies. But there’s more to it than that. Click here to watch our webinar, “How to sell smarter in the digital economy with SAP Hybris Solutions.”

By Eric Blevins | December 21st, 2017 | Sales Performance Management (SPM)

About the Author: Eric Blevins

Eric Blevins

Eric Blevins is the Vice President of Global ISV Alliances at CallidusCloud, responsible for the overall go-to market strategy with market leading partnerships. Eric is an expert on developing and delivering compelling customer solutions with partners.