“Innovation distinguishes between a leader and a follower.” – Steve Jobs
Wow, what a great way to start out the new year.
This week, we were excited to learn that CallidusCloud has been recognized as a leader in the Gartner Magic Quadrant for Sales Performance Management for the fifth time in a row. Once again, we’ve been positioned highest for ability to execute and furthest for completeness of vision.
Gartner’s report evaluates 11 vendors and touches on new trends like natural-language capabilities, intelligence around compensation plan optimization, and next-best actions for sales reps.
While there are a lot of new features in the world of SPM tools, we believe the report touches on the older bread-and-butter benefits as well—like being able to scale, reducing errors, and aligning sales reps’ performance with corporate goals through incentives. While these are foundational to any SPM platform, customers want a vendor that can do them well and do them at scale.
The report comes on top of a great year for CallidusCloud, with three quarters of around 30% SaaS growth (so far) and a very successful—the biggest we’ve ever had, in fact—C3 conference last September.
How do we keep on top of the market? In short, we have a mission to continuously innovate and never get complacent. It’s a commitment that runs deep throughout our company.
That’s because the sales performance management market keeps evolving, our customers keep evolving, and technology keeps evolving. The market is past its initial phase of ROI justification. As Gartner notes in its report, “The market, after a long educational period, understands the value of sales performance management (SPM) in an organization and there are sufficient use cases, and proven return on investment (ROI), to justify its purchase.”
So, customers are ready for the next level, and so are we.
We are taking one step toward that new level with advanced analytics and augmented intelligence. With Thunderbridge Analytics and Augmented Intelligence, we are breaking new ground in automating plan optimization and providing prescriptive recommendations to sales reps, sales ops managers, and sales leaders. And we are enabling customers to do this without hiring a team of data scientists or setting up costly projects with an uncertain outcome—things customers have told us they don’t want.
It’s exciting technology. Expect a lot more of that to come in 2018.
For a complimentary copy of the report, please click here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from CallidusCloud.
Gartner, “Magic Quadrant for Sales Performance Management,” Melissa A. Hilbert, Tad Travis, Julian Poulter, 15 January 2018.