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Customer Experience

The Customer Experience Perception Gap

The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many—most—are still struggling with the concept, choosing instead to focus on sales, metrics, and maximizing shareholder value. The crazy thing is that they…
By Annette Franz | December 6th, 2017 | Customer Experience
Customer sales operation

How to get your sales operations team strategic fast

In our last blog post on the evolution of sales ops, we talked about dividing all your sales ops tasks into 4 categories (Manual Routine, Cognitive Routine, Manual Non-Routine, and Cognitive Non-Routine), according to SiriusDecision’s matrix. This was explained on their recent webcast. The…
By Christine Dorrion | December 4th, 2017 | Lead to Money

"Are You Clairvoyant?"

Everyone knows sales is part art and part science. Push too hard and your prospect is gone for good. Pursue someone who’s truly just browsing, and you’ve wasted precious time that could have been focused on someone else who’s interested. But even true leads have their own ways of dipping their…
By Aaron Parker | November 27th, 2017 | Marketing Automation
form fills

Personalization Without Gates: How to Thrive Without Form Fills

Remember when everything about marketing centered around scale? Technology was built to help us send as many emails as possible or to blast out as many ads—on as many channels—as possible. Those days, as we all know, are long gone. If that era was defined by quantity, today’s era is defined by…
By Erik Kaiser | November 16th, 2017 | Marketing Automation
Marketing Automation

Marketing Automation: The Paradox of Choice (and a Simple Solution to Make the Right One)

  Imagine taking your car to get the oil changed today and being presented with 100 different types of oil, 40 different filters, and 30 different kinds of coolant—all at varying price points and quality levels. Now, imagine pulling into a gas station and having to select from 75 different grades…
By Erik Kaiser | September 26th, 2017 | Marketing Automation

In the company of dreamers.

Besides fulfilling our goal of becoming one of the top five cloud companies in the industry, CallidusCloud is an organization that is focused on running a business with integrity, serving our customers and shareholders, and taking care of our employees. It’s a clear and succinct mission that our…
By Venus Picart | September 15th, 2017 | DACA

Are you a Las Vegas local? Receive a complimentary event day pass at C3

If you know CallidusCloud, you’ve probably heard—CallidusCloud Connections (C3) 2017 is a week away. This year, we’re going back to the roots of what this conference is about: connecting. What does it mean to connect with experts from the top industries? With skills and strategies to level up and…
By Venus Picart | September 12th, 2017 | C3

The Grand Taxonomy of C3 2017

The great Steve Jobs once said, "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." No offense to Steve, but we don’t agree with him here at CallidusCloud. We prefer to look to Bill…
By Hannah Pap Rocki | August 15th, 2017 | C3
Lead to Money

Lead to Money Makes the Connection to Revenue Recognition and ASC 606

Recently, CallidusCloud strategically acquired RevSym, a revenue recognition vendor specializing in solving the pain of ASC 606 compliance. The product solves an urgent business need and is a crucial product area in and of itself. But how does that fit into the broader Lead to Money suite? Analyst…
By Andres Botero | August 9th, 2017 | Lead to Money
ASC 606

Find the Best Solution for ASC 606 without the Long, Arduous Journey

ASC 606 is one of the biggest changes the accounting world has seen in decades, and the deadline for compliance is just around the corner. However, many companies are still in the early assessment state; surveys show that companies are unprepared to meet the January 1, 2018, deadline.    …
By Roxanne Oulman | July 31st, 2017 | RevSym