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How the B2C buying experience is driving the evolution of CPQ in B2B Sales

The B2C buyer experience has profoundly changed over the past five years.

B2B sellers are learning how to translate many of the same lessons and successes to improve the buying experience for their customers and to improve their own profitability.

Learn the 4 trends driving the evolution of CPQ in B2B Sales and what to look for and expect from your CPQ solution.


Bill Butler, Director of Solutions Marketing, CallidusCloud

Nancy Nardin, President of SmartSelling Tools

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