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How to Increase Sales Velocity

Friction can be a huge hindrance in the sales cycle, leading to frustrated reps, lower customer retention, fewer opportunities and reduced sales cycle. By increasing Sales Velocity, the time it takes a new lead to become a closed deal, you will reduce sales friction and increase win rate.

In this webcast industry experts Chris Lesar and Doug Erb discuss how you can use the four levers of sales velocity to reduce friction in your sales cycle:

  • Increased number of opportunities
  • Increased average deal value
  • Increased win rate
  • Reduced sales cycle


  • Doug Erb, Principal Partner, Canidium LLC
  • Jeffry Swertfeger, Director of Marketing/Inside Sales
  • Chris Lesar, VP Sales, CallidusCloud

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