Marketing and sales alignment is a phrase we’ve all heard. But how do we do it?
In a survey by Forrester, only 30 percent of respondents said that marketing and sales metrics were closely aligned. Be part of the winning 30 percent and ensure that your sales and marketing teams are using your CRM to its full capacity. Understand how CPQ can provide your CRM with data-rich quote and proposal information to help sales operations educate marketing about their needs throughout the entire lead to money cycle.