CRM

We were thrilled to be named a Leader in the Gartner Magic Quadrant for Sales Force Automation. The new report, issued this week, shows SAP moving from the Visionaries quadrant into the Leaders quadrant.

In today’s sales environment, agility is the key to success. The market moves fast and companies have to move faster to keep on top of it.

Is your CRM serving your customers or just serving your sales management? Does it make a difference?

From a long and medium-range perspective, it does matter. And it’s going to matter a whole lot more as we enter into the world of the next generation of buyers.