Why the Sales Experience Needs to be Humanized
Join us in an entertaining and enlightening conversation between Paul Greenberg, CRM expert extraordinaire, and Giles House, General Manager of SAP Sales Cloud, about modern sales processes.
Greenberg, the author of “CRM at the Speed of Light,” which is often referred to as the “Bible of CRM,” describes why customer behavior --- both B2B and B2C --- is radically different from 10 years ago, and how vendors can keep up with the changing expectations of customers. The key is to connect to customers on a human level to fully realize a superior sales and customer experience.
It’s a must-listen-to, if you are involved in the sales experience at your company.