Dell Asia Pacific Penetrates Emerging Markets With CallidusCloud CPQ

Industry – High Tech

200+ increase
in purchase orders
per week

24 x 7
access to price book

20 countries
currently deployed with
70 distributors onboarded


By partnering with CallidusCloud, we’ve eliminated manual data entry and freed up time for sales compensation analysis to provide more value-added analytics to our business.

Lisa Giglio, Senior Director Finance

The Challenge

Dell Asia Pacific needed to deploy an online indirect e-commerce platform in South Asia and Korea to over 20 countries with over 70 key distributors. They lacked online presence in indirect markets leading to nonstandard, manual purchase order and quotation processes in addition to frequent price negotiations. Dell Asia Pacific was challenged in finding a low cost, globally scalable, order fulfillment solution.

The Solution

Dell Asia Pacific chose best-of-breed CallidusCloud CPQ after experiencing a successful deployment in Europe. They were able to create a transparent, competitive, and advantageous price book with customizable product catalogs, shopping cart, and workf ows to streamline complex quoting calculations. They were able to avoid hiring an army of IT consultants while quickly deploying at a pace of one region per quarter. Sales now has the power to track partner activities to follow up on opportunities. Sales can also take advantage of 24×7 online availability, a quotation generator, and volume-based discounting resulting in a more agile quote delivery process.


Saves Sales 20 hours of productivity per week with automated quotes

Read more about how companies use CPQ to achieve faster sales cycles, and improve customer experience during the buying process:


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Cleaver Brooks Case Study (PDF)

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