Demand generation refers to all those practices involved in creating awareness and developing interest of the products and services of a business among the target audience. For a business to survive, it is essential that its demand increase with time, and hence, brands need to use demand generation techniques to build up their sales, and ultimately increase their bottom line.
Here are 5 demand generation techniques you should consider to generate more leads and increase the demand of your products and/or services:
1. Do not underestimate the power of good content
Whether it is the name of your products, content on your website, or your company’s blog, you need to make sure the way you describe your products or services is unique and attractive enough for the customers to consider it. The idea of content marketing is to give enough reasons as to why a prospective customer should choose your brand while there are other options in the market. You won’t always be there when a prospect is considering between your brand and that of your competitors’.
Powerful content has a lot of persuasive power and is a key factor that influences lead generation, and in turn, is an important demand generation tool.
2. Invest in pay per click (PPC) and targeted advertisements
One of the best ways to bring qualified leads to your website is by using PPC and digital targeted ads. For this technique, you have to include keywords in the content of your website. But first, you will have to do a thorough keyword research in order to identify the keywords your intended audience is searching for. Then you can configure PPC ads to get these prospective customers to the landing pages of your website. Here, you can also make use of gated content, i.e. ask the visitors to provide their contact information so they are able to access further content.
This way, not only do you get more views on your website, but you also get information about prospective leads that can be used for consumer research or for future marketing campaigns.
3. Promote your product through your website and social media
Your website and social media pages are practically free mediums for advertising. Once you have created good content, you need to ensure that maximum number of people read it so you can get more hits on your website. Once you share your content on social media websites, you should also ask your supporters and partners to share it to increase the reach of your content. Use call to actions at the end of your blog to promote your products and/or services.
4. Do not give your customers too many choices
You need to make sure your call to action (CTA) is clearly displayed on your page for the prospective customers to make a move. It should be written in a way that it compels the reader to perform the intended action. If you state too many offers or too much detail on the landing page, then it is likely that the customer will get overwhelmed and will leave the landing page.
5. Consider investing in marketing automation software
You may think that traditional marketing methods are working for you and that you don’t need to invest in marketing automation software – but here’s the thing: Technology is changing everything including the way a product or a service is presented to prospective leads. Marketing automation software has made demand generation easier by saving time, manual effort, and increasing efficiency. Not just this, it allows you to devise more strategic and planned marketing campaigns which produce remarkable results.
If you aren’t sure about using marketing automation tools for demand generation yet, then opt for a free trial of CallidusCloud Marketing software and see the results for yourself!