According to Forbes, small businesses and enterprises lose 71% of their leads on an average. This is because so many small businesses put in all their efforts on lead generation but they eventually end up losing them because they are not able to manage their leads in an effective manner. Leads need to be recorded, constantly pitched, and should be given a perfect quote to get a proper sale.
It might make sense to note that it is just as important to manage and maintain leads just as it is important to generate new leads to increase the bottom line of your business. To do this, it is important to organize and maintain your leads with the help of a lead management software. It will enable you to manage your leads, your projects, and their details in an efficient and timely manner.
Once you have made the decision of investing in a lead management software, you need to choose the one that best suits your business needs so you get the best value for your money. Since there are several options available in the market, you need to consider the following things before you decide which lead management software you need to purchase:
1. Is it easy to use?
Any software you invest in must be simple and easy to use so that you don’t have to spend time and resources in training your staff to use it. This will allow you and your employees to get quickly accustomed to the software, and will enable them to integrate it in the existing and new marketing strategies in least possible time.
2. How fast can it update information or upload new details?
It is important to consider a software which is fast and can be updated quickly. You may have a small business right now, but think of when your sales eventually increase – would you want to replace your lead management system then? Most probably not.
3. Can it be customized?
Can you customize the software and add additional features according to your needs? Or is the lead management software you are considering has the ability to integrate with your current system? These are some important points to ponder over, since you need to think about how well the software will work for your business, rather than simply choosing the one with the most features.
4. The price and the brand
And of course, you need to consider your budget. However, this does not mean that you choose the cheapest lead management software in the market, as there are chances that it might lack many essential features..
In addition, you also need to think of the company you are purchasing the software from. Usually, brands which specialize and sell a variety of marketing automation software will be able to provide you with reliable products. If you are looking for a good lead management software but are not sure of which brand will work for you, you can simply get a free trial from CallidusCloud so you can be completely satisfied with your decision.