Demand Generation Professional Handbook
A Reference Guide for Today’s Marketers
Are you still relying only on outdated shotgun style emails to generate leads?
Sirius Decisions estimates that by 2015, inbound marketing will drive over 70% of all leads generated! Read our comprehensive guide to all things demand generation, the Demand Generation Professional Handbook and learn how you can take your marketing to the next level, and meet the needs of today’s savvy buyer.
In the guide you will learn:
- How to develop a comprehensive inbound marketing strategy, so your prospects can easily find you every time
- Best practices to nurture your prospects with targeted messaging until they are sales-ready
- How to align demand generation programs to better meet the needs of your sales team, ensuring they hit their revenue targets
- How technologies such as marketing automation can jump start your demand generation engine and produce measurable results
- Understand the changing facets of demand generation in marketing departments
- Understand the role demand generation plays in the lead to money process