HOW TO MAKE A SMASHING B2B CONTENT MARKETING PLAN
Learn how to build the essential elements in a B2B content marketing plan in this free guide.
Inbound marketing has never been as important as it is today.
Content marketing is the foundation of inbound marketing. Every corporation from Microsoft to IBM uses content marketing as a part of their inbound marketing strategy.
Companies have varied goals when it comes to content marketing, from brand awareness, customer acquisition to lead generation and website traffic. We help you plan out everything, while taking those goals into consideration.
Covers how to build the essential elements in a content marketing plan, including:
- Content calendar: A document to track who, what, and how; including how to structure it in Excel / Google Sheets
- How to make your content engaging: What the best content formats are, and the B.E.S.T. formula
- How to distribute & promote content: Figure out how to reach your audience and ensure your content is discovered
- Calculating content marketing ROI: Parameters you should track, and how to measure success