Choose the Right Marketing Technology for Today and Tomorrow
Marketing technology has truly helped marketing organizations to accomplish the basic tasks of sending mass emails, managing social media accounts, and creating blogs. However, marketing technology is in an awkward stage, and the relationship between marketing and sales is blurred. The need for alignment and integration has become critical as both teams will succeed or fail together. Neither can live in silos.
We took the basic questions of marketing automation, marketing technologies, and marketing goals to:
Define the features of modern marketing automation
Explain why a partnership with your marketing technology is needed
Describe the benefits of easy integration between marketing and sales tools