CLOSING THE MARKETING AND SALES GAP
Free White Paper: How to Leverage the Power of Collaboration to Align Marketing & Sales
Pave the way for better alignment between marketing and sales.
Rather than existing in silos; marketing, sales, channels and partners can all share a unified view of each opportunity, establish a more productive deal flow, and drive success for both teams.
Download this free white paper containing key ways to leverage the power of collaboration and enablement to produce maximum leads, and accelerate the marketing and sales process.
Get insight on marketing automation’s role in this process, including:
- The advantages and capabilities of the new-age marketing automation platform in bridging the sales gap.
- Integration and analytics features to help the two teams jointly identify the business opportunities to pursue.
- Seamless integration of all activities from the time a lead is identified until a deal is closed, all on one unified platform.
- Provides a sophisticated lead scoring algorithm, which both teams can collaborate on to define what makes a prospect “sales ready”.