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Accelerating Sales: How Marketing Can Be the Hero

Complex, closed, time-based nurturing often keeps leads hidden away from sales in the “black box” of lead processing. Frequently, prospects are visiting your content and signaling interest, but legacy marketing systems prevent those engagement signals from reaching sales quickly and intelligently, thereby diminishing your marketing efforts.

What will you learn?

  • How to use real-time customer intelligence, the social sphere, and email to better engage customers and prospects
  • How to use technology to accelerate sales, including mobile
  • Why sales and marketing automation isn’t the silver bullet
  • How to help sales engage customers to close more business, faster


  • Kerry O’Shea Gorgone, MarketingProfs (Moderator)
  • Tim Duranleau, Account Manager, CallidusCloud
  • Jennifer Kling, Product Marketing Manager, CallidusCloud

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