2016 SALES AND MARKETING SENTIMENT STUDY RESULTS
Sales and marketing have a complicated relationship.
They must both excel in order to contribute to their companies’ successes, but at the same time they often battle each other for resources, status and acknowledgement. So, what’s the state of this relationship today?
CallidusCloud’s second annual Sales and Marketing Sentiment Survey has the answers to how the two sides feel about their processes, their technology and each other. In an era when alignment between sales and marketing is seen as critical to improving sales performance, the numbers show the alignment issue is becoming worse – and that solving the alignment problem is a bigger competitive advantage than ever before.
Discover how sales pros and marketers feel about:
- Their organizations’ ability to automate sales processes
- The effectiveness of forecasting, analytics, and social media
- The performance of their counterparts