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Sales Leadership’s Guide to Sales and Marketing Alignment

Reduce friction, generate better leads and close more sales!

There’s lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It’s the natural consequence of competing agendas in resource-constrained corporate environments. This webinar presents effective strategies for sales leadership in resolving differences of opinion with marketing.

What will you learn?

  • Common points of sales and marketing friction
  • Opportunities to align marketing with sales leadership’s objectives
  • Practical approaches for resolving conflict

Who should watch?

Sales and Marketing leaders who want to reduce friction, generate better leads and close more sales.


  • Speaker: Matt Heinz, President, Heinz Marketing
  • Speaker: Kurt Theriault, Principal, Business Efficacy, Inc.
  • Moderator: Chris Bucholtz, Marketing Content Manager, CallidusCloud


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