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At first glance, it might seem that sales enablement tools only benefit sellers.

On the contrary, although sales enablement helps salespeople sell, but it also can improve the customer experience. It’s all a question of focus and communication. When done right, the buyer reaps the benefits, too.

According to Forrester Research, “When salespeople are not inundated with endless requests, and
unburdened from having to assemble every conversational building block themselves, they can concentrate more on their customers’ issues and business objectives — things that have a real impact on their pipeline.”

Get the report today, and learn how sales enablement drives customer experience, and how a seller-focused tool improves the buyer-seller relationship.

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