If you’re considering investing in a collaborative solution and are wondering if it’s worth the investment, then let me tell you that a collaborative platform is worth every penny you spend on it. The front-line in the quest for success in your organization is the sales team. Therefore, you need to make them effective by strengthening their abilities as a team and providing them the tools to function as efficiently as possible. You may face a number of challenges that are unique to your sales organization whether you’re a business with a small sales team or one with a sales force of thousands.
The most common challenges include the ability to communicate easily and collaborate. CRM helps the sales team in this regard. However, sales collaboration software or a collaborative platform is what the sales team really needs. Collaborative platforms allow sales teams to collaborate like never before. These platforms arm sales with the knowledge and tools they require to successfully collaborate and drive sales growth. Following are four ways collaborative platforms drive sales growth:
1. Greater knowledge and best practices sharing
You can foster sharing of information and experiences between the members of your sales team with the help of collaborative platforms. This in turn will ensure a widespread sharing of best practices. Practical experiences with customers are the source of the best practices posted on the platform by members of the sales team. The practice of knowledge sharing alone will help you to build a better sales organization and drive sales growth. Therefore, collaborative platforms drive sales growth by ensuring greater knowledge and best practices sharing.
2. Single platform for communication and planning
Collaborative platforms provide business owners and managers with a single platform that they can use to communicate with the entire sales team regardless of where they’re located or how far they’re spread. This is perhaps the greatest benefit of sales collaboration software. Collaborative platforms drive sales growth by providing a platform to communicate, plan, and execute a task that may otherwise seem daunting.
3. Find the right information and people
Based on your activity and interests, sales collaborative platforms recommend relevant people, files, and information. Furthermore, you can identify experts and find the right information by searching and tracking any information. Sales collaboration software allows you to monitor what prospects are saying about your business, products, and services across social media. This enables you to reach out to your prospects with specialized campaigns, which in turn drives sales growth.
4. Collaborate anywhere
Using a mobile device, members of your sales team can view a file, post to a group, and update a sales opportunity regardless of where they are and what time of the day it is. This is another way collaborative platforms drive sales growth.
With collaborative platforms, you’ll be able to easily communicate and collaborate which in turn will help you to drive sales growth. Additionally, you can use sales enablement to collaborate. You can find out more about this software by watching the sales enablement product tour.