A Portal for customers is a platform that enables customers to buy your products and/or services, submit support tickets, purchase product updates, modify their account information, etc. This platform is available on your company or brand’s website and is a great way to boost your revenue and increase the efficiency of your business.
Apart from being just beneficial for your business, having a portal for customers is an effective way to improve the customer experience, drive more sales, and help improve customer retention. Here are three ways in which a portal for customers improves customer retention.
1. Improving the Customer Service
In this fast-paced world, people want information and they want that information fast and in a timely manner. A customer portal on your website allows your customers to quickly find information about your products and/or services and they know where to search for it. A majority of customers are of the opinion that businesses should be able to supply them with the necessary facts and figures of their specific products and/or services, even while they are on the go.
When your customer is able to access the required information about your goods, whether on their laptop, desktop, smartphone, or tablet in an efficient manner, they become happy, and a happy customer translates into customer retention. Furthermore, expect to see more referrals through your customers.
2. Enhancing the Experience of Your Customers
Customer experience is important for any business and in order to retain your customers, it is essential that you take the necessary steps to engage them on a personal level. The best way to do this is by implementing a portal for customers.
A portal enables your customers to interact with your business in a convenient manner, at any time and any place. For example, there is a customer who wants to place an order for a product at two in the morning. Through an online portal, they will be able to do just that and won’t have to wait to order a product during business hours.
Through a portal, customers are able to make instant payments in a safe environment. Additionally, if a customer has issues, concerns, or complaints with regards to a particular product or service, they are able to do so by submitting a ticket or sending a personalized message to the support team.
The support team will be able to answer all their queries in a timely manner and solve their problems. In this way, your customers remain satisfied and content and of course, this increases customer retention.
3. By Adding Value to Your Customers
A portal enables you to give value to your customers. It achieves this by allowing them access to certain important documents pertaining to your products and/or services, giving them the ability to track the product shipment, and amend their account information. This provides your customers with a sense of independence.
CallidusCloud has been in business for more than two decades and over 5,200 organizations, across all industries, rely on CallidusCloud software to grow their business. If you are searching for a state-of-the-art portal for customers, which enables you to satisfy your clients, increase your staff’s productivity, and drive more sales, then CallidusCloud offers a unique tool that can be accessed from anywhere and at any time. Contact us to find out more.