Lead to Money

Lead to Money is the core engine driving revenue for your company. CallidusCloud provides the tools to ramp up the performance of your lead to money process to deliver growth in sales and profit.

Lead to Money Marketecture

Advantages of the holistic Lead to Money suite

Your company is already doing lead to money in some fashion, but chances are, you are not optimizing it. You may not even be aware of exactly how it’s performing.

By replacing a jumble of disconnected software systems and manual, ad-hoc processes with an end-to-end solution, you can gain tangible rewards for your business.

Those rewards include closing deals faster, hitting quota more often, and increasing the size and profitability of each deal.

CallidusCloud provides a suite of highly integrated Clouds all built on a common foundation to fully automate and optimize lead to money. The Clouds include:

  • Sales Performance Management featuring Commissions
  • Sales Execution featuring CPQ
  • Sales Enablement and Learning
  • Marketing and Customer Engagement

A unified analytics and augmented intelligence layer provides the insight and feedback to continuously learn and improve.

Contact CallidusCloud to learn more about how to boost the performance of your lead to money sales engine.

“CallidusCloud is helping us to transform the technology that allows us to reward our sales people.”

Rich Libby, CIO, Shaklee


how to guide your company on a journey to a fully automated sales process in a step-by-step guide


how Lead to Money can lead to more deals, faster

“CallidusCloud gives us a much more robust solution and helps our business run faster and better.”

Scott Ottman, VP Sales Operations, North America, Lenovo

Lead to Money Solutions


Sales Performance Management

  • Streamline the sales compensation process and make payouts fast

  • Automate the territory- and quota-setting processes with prescriptive recommendations

  • Change sales behavior to align with corporate goals

  • Simplify your revenue recognition and ASC 606 compliance

Sales Execution

Sales Execution

  • Automate your configure, price, and quote process and help sales reps close bigger deals, faster, with higher margins

  • Manage contract negotiations in the cloud to close contracts fast

  • Take control of your pipeline to penetrate faster and sell more

  • Make decisions based on analytics and AI-powered recommendations

Sales Enablement and Learning

Sales Enablement and Learning

  • Deliver actionable content to sales professionals

  • Provide continuous learning for your enterprise

  • Generate fresh learning content

  • Coach your sales reps to drive performance

Customer Engagement

Customer Engagement

  • Generate more engaged leads

  • Improve customer experience with actionable feedback

  • Increase your service reps’ performance

Revenue Recognition

Revenue Recognition

  • Manage sales incentive compensation

  • Automate revenue recognition and ASC 606/IFRS 15 compliance

  • Capitalize and amortize commission costs

Analytics and Augmented Intelligence

Analytics and Augmented Intelligence

  • Analyze the past and predict the future with advanced analytics that span the Lead to Money suite

  • Enhance performance with AI-powered recommendations that span the Lead to Money suite

Forrester CPQ Wave

2017 CPQ Wave: Independent Research Reveals the Top Solutions

A Leader 5X Running in Gartner’s SPM Magic Quadrant

A Leader 5X Running in Gartner’s SPM Magic Quadrant

Gartner Report: Three Best Practices to Achieve a Successful Sales Performance Management Implementation

Gartner Report: Three Best Practices to Achieve a Successful Sales Performance Management Implementation

You’re already on the way to more money, but you could get there faster.

Schedule a custom demo with a Lead to Money expert now.

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