What is Sales Enablement?

what is sales enablement

4 out of 5 meetings between buyers and sellers go no further because sellers are struggling to respond to their more informed buyers

sales enablement tools

This year, almost $100 billion will be wasted on sales content that is never used or adds no value.

Key Features of Sales Enablement

Onboard, Train, Reinforce: Solve Sales Operations

According to CSO Insights, 47% of companies say it takes 10 or more months for new salespeople to become fully productive. New CallidusCloud salespeople closed deals in half the average time. Christine Dorrion, CallidusCloud VP of Sales and Channel Operations, shared valuable tips for planning 2017 onboarding processes:

  • Enable your sales teams to know where to go, what to do, and who to talk to from day one
  • Create one single repository for all content and training
  • Identify KPIs and ways to track them

Christine was joined by two of our customers: Ben Gomez, Senior Manager of Effectiveness & Integration at Healthfirst, and Rick Austinson, Senior Director of IT at Xirrus. Ben and Rick shared insights on how they’re using CallidusCloud to set standards for a formal onboarding process.

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